Roy Brooks’ journey into the sustainable materials space is a very unconventional one. He started his career in the media and advertisement industry before shifting to the IT sector and finally developing a passion for sustainable material alternatives as a solution to minimize our challenges with plastics. This passion led Roy to provide a data model that helps the industry to qualify such alternative material solutions and accelerate their uptake by the industry. That’s how CirQulor was born - a resource hub for planet-friendly alternatives.
CirQulor aims to provide insights and published data on the whole supply chain, including economic, environmental and societal aspects specifically for sustainable and bio-based material alternatives. We spoke with Roy about how having reliable data and a science-based taxonomy helps to tackle greenwashing and gain trust, scale commercialization and production, raise awareness, and even in getting investments. CirQulor believes that with data, it will be possible to escalate the growth of sustainable alternative materials.
In this podcast episode, Roy also took us on his journey of developing CirQulor, together with its co-founder, and explained the importance of data, and the story behind their purposeful start-up. Check out this controversial and inspiring discussion, which shows the importance of science-based dispute and alignment.
Find out more about CirQulor at https://cirqulor.com/ and feel free to contact Roy via LinkedIn.
