plastic

The Packaging Puzzle: Will Digital Twins Bring Us Closer to Circularity?

The Packaging Puzzle: Will Digital Twins Bring Us Closer to Circularity?

๐ŸŽ™๏ธ A new chapter begins.

Weโ€™re kicking off the next series of Plastic. Climate. Future. โ€”๐“๐จ๐ฐ๐š๐ซ๐๐ฌ ๐š ๐‚๐ข๐ซ๐œ๐ฎ๐ฅ๐š๐ซ ๐…๐ฎ๐ญ๐ฎ๐ซ๐ž โ€” a 12-month journey exploring the innovations, systems, and people shaping a circular plastics economy.

๐„๐ฉ๐ข๐ฌ๐จ๐๐ž ๐Ÿ: ๐—ง๐—ต๐—ฒ ๐—ฃ๐—ฎ๐—ฐ๐—ธ๐—ฎ๐—ด๐—ถ๐—ป๐—ด ๐—ฃ๐˜‚๐˜‡๐˜‡๐—น๐—ฒ: ๐—ช๐—ถ๐—น๐—น ๐——๐—ถ๐—ด๐—ถ๐˜๐—ฎ๐—น ๐—ง๐˜„๐—ถ๐—ป๐˜€ ๐—•๐—ฟ๐—ถ๐—ป๐—ด ๐—จ๐˜€ ๐—–๐—น๐—ผ๐˜€๐—ฒ๐—ฟ ๐˜๐—ผ ๐—–๐—ถ๐—ฟ๐—ฐ๐˜‚๐—น๐—ฎ๐—ฟ๐—ถ๐˜๐˜†?

We kick things off by tackling a major roadblock on the path to circularity: packaging systems that lack transparency, traceability, and integration.

Our guests โ€” Valeria Masci and Ignacio Fernรกndez-Pacheco Ruiz from the MAGNO project โ€” share how advanced modeling and data tools are helping map packaging flows, identify inefficiencies, and design solutions that actually work at scale.

๐—ช๐—ฒ ๐—ฒ๐˜…๐—ฝ๐—น๐—ผ๐—ฟ๐—ฒ:

  • Why packaging data is fragmented โ€” and how digital twins could help

  • What it takes to trace, model, and redesign circular flows

  • How collaboration across brands, suppliers, and policymakers is both the challenge and the opportunity

A forward-looking start to a year of ideas that move us from ambition to action.

๐ŸŽง Listen now on Spotify or Apple Podcasts!

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YEAR-END WRAP UP (2025)

YEAR-END WRAP UP (2025)

New Year, New Episode โ€“ But First, Letโ€™s Rewind.
๐—ฃ๐—น๐—ฎ๐˜€๐˜๐—ถ๐—ฐ. ๐—–๐—น๐—ถ๐—บ๐—ฎ๐˜๐—ฒ. ๐—™๐˜‚๐˜๐˜‚๐—ฟ๐—ฒ. โ€“ ๐™”๐™š๐™–๐™ง-๐™€๐™ฃ๐™™ ๐™๐™š๐™˜๐™–๐™ฅ ๐™€๐™ฅ๐™ž๐™จ๐™ค๐™™๐™š (2025)

Weโ€™re kicking off 2026 with something different: a raw, reflective conversation about the episodes that changed how we think about circularity.

Three people. Three generations. Three completely different favorite episodes:

  • Katarina (our brilliant marketing lead, now finally on mic) chose Voices of the Ocean โ€” where individual action becomes global data. Ocean Conservancy proved that beach cleanups arenโ€™t symbolic โ€” theyโ€™re strategic.

  • John picked Chemical Recycling Europe and Anteroโ€™s Legacy โ€” long-term vision over short-term ROI. Anteroโ€™s story showed us that innovation is built by people, not just technology.

  • Mat went with BASFโ€™s Mass Balance and WILDPLASTICโ€™s Ground Game โ€” the two sides of circularity that canโ€™t exist without each other. BASF showed us industrial transformation isnโ€™t greenwashing when itโ€™s certified, audited, and scaled, while WILDPLASTIC reminded us that humility + commitment > flashy headlines.

And yes, we end by singing our jingle. Badly. Youโ€™re welcome.

Looking ahead to 2026:
Weโ€™re doubling down. More episodes. Tighter focus. One red thread: circularity in action.
Weโ€™re diving into:

  • Plastics & health โ€“ the risks we canโ€™t ignore

  • Bio-based innovation โ€“ beyond the hype

  • Systemic change โ€“ from waste collectors to chemical giants


This isnโ€™t just a podcast. Itโ€™s a platform for the innovators, engineers, founders, and policymakers who refuse to wait for perfect solutions when practical ones exist today. Weโ€™re here to amplify the voices shaping a circular future.

๐ŸŽง Listen now on Spotify and Apple Podcasts!

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Is This the Most Unexpected Sustainable Material Yet?

Is This the Most Unexpected Sustainable Material Yet?

What began as a curious design experiment has grown into a pioneering materials company, one thatโ€™s rethinking circularity, material value, and how we deal with overlooked waste streams.

In this episode, we speak with Zsofia Kollar, founder of Human Material Loop, a startup turning human hair waste into high-performance textile fibers for the interior and design industries.

From salon floors to acoustic panels, Zsofia shares how their material innovation โ€” Adara fiber โ€” is entering the market with a low-carbon footprint, strong performance, and zero microplastics.

๐—ช๐—ต๐—ฎ๐˜ ๐˜„๐—ฒ ๐—ฒ๐˜…๐—ฝ๐—น๐—ผ๐—ฟ๐—ฒ:

  • How creative design thinking can unlock new material value

  • Why human hair is a clean, untapped feedstock for textiles

  • How Adara compares to wool and polyester in real LCA numbers

๐ŸŽง Listen now on Spotify and Apple Podcasts!

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The Lignin Solution: From Forestry Waste to Plastic Innovation

The Lignin Solution: From Forestry Waste to Plastic Innovation

What if plastic could be made โ€” not from fossil fuels โ€” but from forestry residues?

In this episode of Plastic Climate Future, we speak with Fredrik Malmfors, CEO of Lignin Industries, about how this abundant, underused natural material is being transformed into a scalable alternative to traditional plastics.

With roots in consulting and food supply chains, Fredrik shares his personal journey to biopolymers โ€” and how lignin-based materials can deliver performance, circularity, and value, from trucks to e-commerce packaging.

Why tune in:

  • What makes lignin a game-changer in the bioplastics landscape

  • How Lignin Industries is building scalable, recyclable solutions

  • Whatโ€™s next for bio-based plastics and policy support in Europe

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Is This the Future of Sustainable Food Packaging?

Is This the Future of Sustainable Food Packaging?

In this episode, we speak with Ved Krishna, the visionary behind Pakka, a company creating compostable food packaging from sugarcane waste โ€” and aiming to scale regenerative packaging across the food industry.

With deep roots in India and global ambitions, Ved shares how Pakka is building local supply chains, designing for true end-of-use, and why theyโ€™ve chosen to stay laser-focused on just one thing: food packaging.

What we explore:

  • What regenerative packaging means in practice

  • Why scalability and pricing still challenge bio-based solutions

  • How values, design, and market pressure intersect in packaging

A refreshing, candid, and at times radical take on what it really takes to change the system โ€” and why itโ€™s worth doing.

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Conference Countdown: Why CRE Forum 2025 Matters Now

Conference Countdown: Why CRE Forum 2025 Matters Now

In this episode of Plastic Climate Future, we speak with Valentijn de Neve, CEO of BlueAlp and President of Chemical Recycling Europe, ahead of the ๐—–๐—ต๐—ฒ๐—บ๐—ถ๐—ฐ๐—ฎ๐—น ๐—ฅ๐—ฒ๐—ฐ๐˜†๐—ฐ๐—น๐—ถ๐—ป๐—ด ๐—˜๐˜‚๐—ฟ๐—ผ๐—ฝ๐—ฒ ๐—™๐—ผ๐—ฟ๐˜‚๐—บ (๐—–๐—ฅ๐—˜๐—™ ๐Ÿฎ๐Ÿฌ๐Ÿฎ๐Ÿฑ) โ€” taking place 16 September in Brussels, with a networking reception on the evening of 15 September.

๐—ช๐—ต๐˜† ๐—น๐—ถ๐˜€๐˜๐—ฒ๐—ป โ€” ๐—ฎ๐—ป๐—ฑ ๐˜„๐—ต๐˜† ๐—–๐—ฅ๐—˜๐—™ ๐Ÿฎ๐Ÿฌ๐Ÿฎ๐Ÿฑ ๐˜€๐—ต๐—ผ๐˜‚๐—น๐—ฑ ๐—ฏ๐—ฒ ๐—ผ๐—ป ๐˜†๐—ผ๐˜‚๐—ฟ ๐—ฟ๐—ฎ๐—ฑ๐—ฎ๐—ฟ?
This episode unpacks why the upcoming forum isnโ€™t just another industry meetup โ€” itโ€™s a strategic moment for anyone serious about the future of circular plastics in Europe:

  • What sets CREF 2025 apart โ€” and why it comes at a critical time

  • How regulation, innovation, and demand are aligning to drive real change

  • What to expect โ€” and why itโ€™s worth being in the room

Register now: https://www.eventbrite.co.uk/e/chemical-recycling-europe-forum-2025-tickets-1362718530809?aff=oddtdtcreator

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Circular by Design: What It Takes to Rethink Plastics

Circular by Design: What It Takes to Rethink Plastics

In this episode of Plastic Climate Future, we speak with Dr. Christine Bunte, Managing Director of Plastics Europe, about what it really means to make plastics circular โ€” and why achieving it is far more complex than simply recycling more.

Christine brings a unique perspective, blending a background in polymer chemistry with years in public affairs, now representing Europeโ€™s plastics producers at the center of policy and industry change.

What we explore:

  • Why โ€œwell-madeโ€ packaging can be more sustainable than we think

  • The role of chemical and mechanical recycling in scaling circularity

  • How cost, innovation, and regulation intersect โ€” and where the bottlenecks are

  • Why making circularity attractive to consumers is just as critical as policy targets

๐ŸŽง Listen to the full episode on Spotify or Apple Podcasts!

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Policy Meets Practice: Scaling Circularity Through Regulation

Policy Meets Practice: Scaling Circularity Through Regulation

In this episode of Plastic Climate Future, we speak with Olivier Van Volden, a leading expert in plastics regulation and circular policy across Belgium and the EU. With a PhD in polymer science and a career spanning sustainable logistics, packaging legislation, and industry advocacy, Olivier shares how regulation can both enable and challenge the transition toward circularity.

This episode also marks a milestone for our team: for the first time, Pedro Guincho steps behind the microphone to lead the discussion.

Together, they explore what it takes to align EU legislation with on-the-ground innovation โ€” and why the path to a circular future remains full of roadblocks.

What we explore:

  • How the EUโ€™s Green Deal and packaging rules are influencing innovation

  • Why complexity and uncertainty are holding back circular scale-up

  • The risk of losing industrial leadership to other global regions

  • What a more effective, purpose-driven regulatory framework could look like

๐ŸŽง Listen to the full episode on Spotify or Apple Podcasts!

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Voices of the Ocean: Turning Trash and Data into Action

Voices of the Ocean: Turning Trash and Data into Action

What if every bottle cap, cigarette butt, or food wrapper washed up on a beach was more than just waste? What if it represented a data point, a story, and a call to action?

In this episode of Plastic Climate Future, we speak with Sarah Weller from Ocean Conservancy, whose work transforms global beach cleanups into one of the worldโ€™s most extensive sources of data on ocean pollution.

From her early experiences diving in the Bahamas to leading the International Coastal Cleanup, Sarah shares how community-driven action, digital tools, and science communication are reshaping the movement toward a cleaner and more resilient ocean.

What we explore:

  • How 40 years of trash data is influencing policy and global awareness

  • Why citizen science is essential to driving systemic changeโ€”not just removing litter

  • How the Clean Swell app is turning everyday actions into measurable impact

  • The shift from counting what we find to changing what gets made

This episode is for anyone who believes the ocean deserves betterโ€”and that small, collective actions can create meaningful change.

๐ŸŽง Listen to the full episode on Spotify or Apple Podcasts!

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Serious Fun: The People Behind Plastic Progress with Antero Ahvenainen

Serious Fun: The People Behind Plastic Progress with Antero Ahvenainen

At just 30 years old, Antero Ahvenainen was trusted to lead the most critical technology project in his company โ€” a polyethylene innovation that would eventually power some of the largest polymer plants in the world.

He didnโ€™t have formal training in plastics. What he had was curiosity, courage, and a team with the right attitude. The result? A process that helped shape the future of the global polyolefins industry.

Together with John, who knows Antero from ๐˜ฃ๐˜ข๐˜ค๐˜ฌ ๐˜ช๐˜ฏ ๐˜ต๐˜ฉ๐˜ฆ ๐˜ฅ๐˜ข๐˜บ ๐˜ธ๐˜ฉ๐˜ฆ๐˜ฏ ๐˜ต๐˜ฉ๐˜ฆ๐˜บ ๐˜ธ๐˜ฆ๐˜ณ๐˜ฆ ๐˜ข๐˜ค๐˜ต๐˜ถ๐˜ข๐˜ญ๐˜ญ๐˜บ ๐˜ฃ๐˜ถ๐˜ช๐˜ญ๐˜ฅ๐˜ช๐˜ฏ๐˜จ ๐˜ต๐˜ฉ๐˜ช๐˜ด ๐˜ด๐˜ต๐˜ถ๐˜ง๐˜ง, they remember the old days, laugh about old times, and reflect on what it took to bring big ideas to life โ€” sauna breaks and all.

This ๐˜€๐—ฝ๐—ฒ๐—ฐ๐—ถ๐—ฎ๐—น ๐—ฒ๐—ฝ๐—ถ๐˜€๐—ผ๐—ฑ๐—ฒ is a tribute โ€” to Anteroโ€™s career, his leadership, his legacy, and the spirit of innovation he inspired in those around him.

Itโ€™s not just about plastics. Itโ€™s about people.

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